Who am I?

I am Jenni and currently in my second year of apprenticeship as an industrial clerk at Motorenfabrik Hatz. I find the versatility of my apprenticeship particularly exciting: Not only do I learn the theoretical basics of various commercial areas, but I can also apply my knowledge directly in practice. In doing so, I repeatedly get the opportunity to take on responsibility, contribute my own ideas, and implement them together with my colleagues. It is exactly this combination of learning, co-creating, and practical experience that makes my apprenticeship especially interesting for me.

How did I come up with the idea?

The idea for Jennergy was born as part of my trainee project in the E-Commerce and Marketing department. I wanted to develop a product that relates to Hatz, while at the same time being modern, suitable for everyday use, and capable of generating attention outside the classic corporate environment. Since energy drinks are a practical way to recharge your batteries on the go or in between, the idea of developing our own Hatz Energy Drink emerged – from the initial concept to the finished product.

Flavor

Together with a few colleagues, the idea came up to compare different energy drink varieties as part of a tasting. We wanted to find out which flavors are the most popular. The tasting was meant to give us the opportunity to gather different opinions and personal preferences, and then weigh them against each other to make a joint decision for the final flavor.

Even though we didn't agree on every variety, I ultimately decided on the following flavors:

Classic - The typical energy drink flavor for everyone.

Coconut-Blueberry - This combination is my personal favorite.